Preply English for Marketing: Words and Expressions
Preply English for Marketing: Words and Expressions is a glossary of the English used by marketing professionals, written by Michelle Baumgartner for the business blog of Preply, a language learning company. The glossary runs through about fifty words and expressions in four groups, and each one is explained in a sentence or two with examples from well known brands.
100% Free (unlimited): The glossary is open on one page and can be read in full with no account, no sign-up and no payment. Preply sells lessons and corporate training separately, and none of the words, definitions or examples on the page is kept for the people who buy them.
How It Helps Your Business English
The page explains about fifty marketing words and expressions in four groups: marketing and advertising, digital marketing, marketing and sales, and products, competition and growth. Each entry gives the meaning in plain words, often with a brand everyone knows as the example, among them the difference between a customer and a client, and what a logo, a slogan and a jingle each are.
You read a group at a time and stop at the brand examples, because the slogan or the jingle you already know is what anchors the term. Covering the definitions and saying each one back in your own words shows you which entries you hold and which you only recognize. The four groups also let you prepare for one kind of conversation at a time, the sales one or the digital one, before you have it.
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