Talaera English for Marketing: Terms and Phrases
Talaera English for Marketing: Terms and Phrases is a guide to the vocabulary of marketing work, published by Talaera, a company that teaches business English to professionals. The guide sets out more than one hundred terms sorted by the way a marketing team is organized, adds the phrases used when results are presented or a budget is discussed, and ends with answers to common questions about learning this vocabulary.
100% Free (unlimited): The guide is open on one page and can be read in full without an account, a sign-up or a payment. Talaera sells its training separately, and none of the terms, phrases or questions and answers on the page is kept for the people who buy it.
How It Helps Your Business English
The page sorts more than one hundred marketing terms into nine groups: brand strategy, campaign planning, digital marketing and search engine optimization, content, social media, analytics, lead generation, email and market research. Sections of professional phrases follow, for presenting results, pitching a strategy and discussing a budget, and questions and answers close it.
You take the group that matches what you do and learn those terms first, rather than reading the hundred from the top. The phrase sections are the part to use out loud: you say them before the meeting where you will need them, so that presenting a result or defending a budget comes out in one piece. The questions and answers at the end suggest how to keep adding to the vocabulary week by week.
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