HubSpot Dictionary of Marketing Terms
HubSpot Dictionary of Marketing Terms is a glossary of one hundred marketing terms, from A/B testing to XML sitemap, published on the marketing blog of HubSpot, a company that makes marketing and sales software. Each entry is a short paragraph in plain language rather than a single line, and many of them carry a link to a longer article on the same subject.
100% Free (unlimited): The whole glossary sits on one page and can be read without an account, a sign-up or a payment, and the articles it links to open the same way. A campaign framework is offered for download beside the text, and taking it is not needed to read any of the hundred entries.
How It Helps Your Business English
The page lists one hundred marketing terms in alphabetical order, from A/B testing through to XML sitemap, each numbered and explained in a paragraph of a few sentences. The entries cover analytics, buyer personas, calls to action, inbound marketing, search engine optimization and the rest of the vocabulary a marketing team uses daily, and many link on to a fuller article.
You read the glossary straight through once to see how much of the vocabulary you already hold, then keep the page open and come back to a term the moment it appears in a document or a meeting. Because each entry is a paragraph and not a line, you also learn where the term belongs and what sits next to it. The links at the end of an entry take you further when one of them matters to your own work.
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