ThoughtCo Advertising Vocabulary for English Learners
ThoughtCo Advertising Vocabulary for English Learners is a reference sheet of the words and expressions used in the advertising business, written by the English teacher Kenneth Beare for ThoughtCo, an education site. The sheet gathers close to two hundred terms in alphabetical order, running from advertising agency through to visual appeal, and is built for English taught around a profession.
100% Free (unlimited): The sheet is open on one page, with no account, no sign-up and nothing kept back. The companion sheets of the same series, on marketing and on other trades, open the same way.
How It Helps Your Business English
The page sets out close to two hundred terms from the advertising business in alphabetical order, among them billboard, commercial break, media planner, prime time, target group, TV spot and visual proposal. Both the trade words and the everyday ones that carry a particular meaning in advertising are there, each listed as it is used on the job.
You read the list in short stretches, keeping the terms that belong to your own corner of the work and letting the rest wait. Reading the entries aloud in groups of related words, such as the ones for print and the ones for broadcast, is what makes them stay together in your memory. The sheet then sits beside you as the list you check a term against while you write a brief or sit in a campaign meeting.
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