ThoughtCo Marketing Vocabulary for English Learners
ThoughtCo Marketing Vocabulary for English Learners is a reference sheet of marketing words and expressions written by the English teacher Kenneth Beare for ThoughtCo, an education site. The sheet gathers more than one hundred and sixty terms in alphabetical order, from after-sales service to retailer brand, and closes with study notes on the collocations in the list, each one shown in a sentence.
100% Free (unlimited): The sheet is open on one page, with no account, no sign-up and nothing kept back, and the study notes and example sentences at the foot of it are part of the same page. The other vocabulary sheets of the same series open in the same way.
How It Helps Your Business English
The page sets out more than one hundred and sixty marketing terms and expressions in alphabetical order, among them brand equity, market share, point of sale, product placement and target audience. Study notes follow the list and explain that many of the entries are collocations, usually an adjective with a noun, and show four of them in sentences taken from working life.
You work down the list a dozen terms at a time, marking the ones you have met and the ones you have not, and you read the study notes before the list so that the pairings stand out as you go. Writing your own sentence for each new expression, on the model of the four at the foot of the page, is what fixes it. The sheet then serves as the list you check a term against while you write.
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