Business English Podcast Marketing English: The Words Behind Every Campaign
Business English Podcast Marketing English: The Words Behind Every Campaign is a twenty two minute video episode on the vocabulary of marketing, published on the Business English Podcast channel, which makes episodes on the English of working life. Two hosts, Alex and Emily, talk through the words heard in any meeting where a campaign is discussed, among them target audience, reach, engagement, conversion and return on investment.
100% Free (unlimited): The episode plays in full on the channel's page with no account and no payment, the captions can be turned on from the player, and the chapters let any section be reached directly. The channel's other episodes open the same way.
How It Helps Your Business English
The page holds a video episode of about twenty two minutes in which two hosts work through the vocabulary of marketing as it is used across a company, not only inside the marketing team. Campaign, target audience, reach, engagement, conversion and return on investment are each taken up in conversation, the episode is divided into chapters, and captions are available.
You use the chapters to go straight to the terms you need, or play the episode from the start for the whole set. Hearing each word in the hosts' exchange shows you the register it belongs to, which is what tells you when to use it in a meeting of your own. Turning the captions on for a second pass lets you write the expressions down, and saying them aloud after the hosts settles the stress.
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