Business English Pod BEP 390 English Collocations: Online Marketing (2)
Business English Pod BEP 390 English Collocations: Online Marketing (2) is an audio lesson on the collocations used for search engine optimization and for measuring marketing results, published by Business English Pod, a site of business English lessons built around workplace dialogues. The same three colleagues at a kitchenware retailer return, and the debrief that follows the dialogue explains each combination of words they use.
Limits of the Free Tier Plan: The lesson audio plays on the page and the podcast MP3 can be downloaded, with no account at any point. The PDF transcript, the quizzes, the PhraseCast and the lesson module are kept for premium members, who pay for a subscription.
How It Helps Your Business English
The page carries the lesson audio, an explanation of collocations with search engine optimization and measuring performance as the examples, and three listening questions on the dialogue. Eduardo, Emma and Neil talk about their search ranking and the figures behind it, and the debrief goes through each expression. Related lessons close the page.
You read the three listening questions first, play the dialogue, then follow the debrief as it explains the expressions the colleagues reached for. Working through it twice lets you hear which verb belongs with which noun, so that measure performance and drive traffic come out whole. The downloaded MP3 turns the episode into something you can revisit on the way to work.
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