Clear English Communication How to Persuade Stakeholders and Get Buy-In
Clear English Communication How to Persuade Stakeholders and Get Buy-In is a thirteen-minute video lesson from the Clear English Communication channel on persuading decision-makers in English. It sets out a five-part pitch of hook, problem, solution, benefits and call to action, shows a weak pitch and a confident one on the same scenario, and gives phrases for opening and closing a proposal.
100% Free (unlimited): The video plays in full on YouTube with no account and no payment, and the transcript, the chapter list and the description with its timestamps are open to everyone. Audio tracks in several languages are generated automatically and can be switched in the player, and no part of the lesson sits behind a membership.
How It Helps Your Business English
The video runs thirteen and a half minutes and is divided into chapters: the difference between influence and pressure, the two common mistakes, the five-part pitch formula, a weak example and a strong one on the same case, weak against strong wording, the three appeals of logic, credibility and emotion, and practical phrases for a pitch. A transcript sits beside it.
You watch the two example pitches one after the other and listen for what changes in the wording, since the scenario stays the same. Use the chapter list to go back to the phrases for opening and closing a proposal, and write your own version of each with your own project in it. The transcript lets you read the lines you want to reuse and say them at the video's speed.
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