David Soden You Just Said Something Terrible
David Soden You Just Said Something Terrible is a twenty-seven-page assessment of cross-cultural business communication that checks the field's most repeated claims against the record. It sets out seven findings, audits fifteen famous international marketing stories one by one, and sorts the ways a professional gets caught out into five types, each with its own cause and its own fix. Every claim is labeled by evidence type and the sources are numbered.
100% Free (unlimited): Open to anyone, with no account and no payment: the full twenty-seven-page report can be read in the browser or taken as a PDF, and the 106-entry glossary, the gesture and ritual tables and the numbered sources come with it.
How It Helps Your Business English
The report carries seven findings, an audit of fifteen widely repeated marketing stories sorted into documented, embellished and unsupported, and a spine of five ways a professional gets caught out: a hidden phrase, a false friend, a register flip, a non-verbal signal, and the polite refusal heard as a maybe. A 106-entry glossary groups words by the variety of English they come from.
You can read the five types first and work out which one your own situation is, since each has a different fix. The glossary is the part to keep open: entries give the meaning plainly and say why the word matters in a meeting, so you can check a phrase before you use it with a client. When a story is quoted at you in training, the audit tells you whether it stands up.
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